This game-changing swim top/sports bra will have you wishing you found it sooner. Say goodbye to rigid wires, thin straps, too tight elastic, scratchy seams, awkward clasps and bulky built in padding
... And hello to unbelievable comfort!The swim/sport version offers more support than the...

Looking for an incredibly comfy swim top that you feel confident and cute in? This is it!  The Vitality Swim Top is the same cut as our bestselling Vitality Bra, but made with quick-drying recycled polyester fabric. It can be paired with our High-Rise...

Looking for incredibly comfy bikini bottoms that you feel confident and cute in? Look no further!  They can be paired with The V-neck Ribbed Vitality Swim Top (sold separately) or The Ribbed Reversible Embrace Swim Top. What we love: Has a comfy, elastic and...

This game-changing bra will have you ditching all your other bras and wishing you found it sooner.  Say goodbye to rigid wires, thin bra straps, too tight elastic, scratchy seams, awkward clasps and bulky built in padding
... And hello to unbelievable comfort! Reversible - wear...

Looking for a bra that FEELS as good as it LOOKS? Say hello to the Vitality Bra! The Vitality Bra is for anyone who wants to ditch clasps, snaps, wire and tight elastic - and enjoy buttery soft, fuss-free body-hugging goodness. It's perfect for...

Want some extra coverage in your bra? Add on a set of bra cups to your order! Bra cups can be used in all our bras, by sliding into the pocket opening between the two layers of fabric.  These bra cups are fairly minimal,...

Shopping for someone else but not sure what to give them? Give them the gift of choice with a Prana Vida gift card. Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.

Buttery smooth on the outside, fleecy soft on the inside. These high-waisted leggings hug you in all the right ways, never constrict your belly or slide down, and are basically like being naked in a fluffy cloud. You'll never feel so comfortable in your...

Think of our bestselling maternity friendly, cozy soft bamboo Fleece-lined leggings, but made EVEN COMFIER (if that's possible?). Because sometimes sliding into leggings is too much effort. Luxurious seamless high waist feels like a warm hug. These are great for maternity and postpartum. Flatlock stitching and diamond...