NEW!

NEW!

SWIMWEAR
COLLECTION

SWIMWEAR COLLECTION

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NEW!

NEW!

THE V-NECK VITALITY BRA

THE VITALITY
BRA

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JUST RESTOCKED

JUST RESTOCKED

THE REVERSIBLE EMBRACE BRA

THE REVERSIBLE EMBRACE BRA

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WOMAN-FOUNDED +

WOMAN-FOUNDED +

MADE IN CANADA

MADE IN CANADA

Better Basics, Made in Canada

We create basics for your sensitive and changing body, through pregnancy, postpartum and beyond. Once you try our game-changing designs and buttery soft, breathable fabrics, you'll never want to wear anything else.


But don't take our word for it, check out the 4000+ reviews our amazing customers have written us!
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Prana Vida
The V-neck Crossover Vitality Bra (Natural)
Regular price
$78.00 CAD
Regular price
$78.00 CAD
Sale price
$78.00 CAD
Prana Vida
The Reversible Embrace Bra (Natural)
Regular price
$78.00 CAD
Regular price
$78.00 CAD
Sale price
$78.00 CAD
Prana Vida
The Reversible Embrace Swim/Sport Top
Regular price
$78.00 CAD
Regular price
$78.00 CAD
Sale price
$78.00 CAD
Prana Vida
The French Terry High Rise Joggers
Regular price
$118.00 CAD
Regular price
$118.00 CAD
Sale price
$118.00 CAD